Over the last week I've been listening to the new De La Soul "album." Basically, it's a cohesive, continuous mix of brand new songs which loosely tie in to the work out theme of the company, Nike, who both sponsored released the album (on Itunes only.) It's nice to hear De La continuing to expand their sound. There are major electronic influences on this record which work on most cuts, and don't on a couple. as usual, they are on point lyrically and manage to drop knowledge in a subtle manner. They even dis Nike on a song and got away with it, probably because the suits over there didn't catch the references. Too bad for them.
While I love Nike kicks, and always have, I'm not a fan of their business practices, particularly when it comes to sweatshops and labor exploitation. I'm also unsure about this corporate giant releasing albums to promote their products. I suppose it isn't very different from Sony or Universal doing the same. I'll say one thing, De La used the opportunity to get more press than they have in years, and I feel they deserve it. They're an under appreciated group, to say the least.
If you're a fan, definitely check the album out. I'm not posting a download link, you can find one yourself. Or you can go to Itunes and cop it for $9.99.
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